Hi, I'm Anton

Led performance marketing across Meta (Facebook & Instagram), Google Ads, and Telegram with geo-focused targeting on Addis Ababa.

• Managed €73,000+ in Meta ad spend and drove 89,000+ attributed app registrations (~€0.82 per registered user).
• Generated 67,000+ first-time attributed customers via paid acquisition (~€1.08 per first-time customer).
• Helped seed the initial user base that accelerated organic growth to 130,000+ total users.
• Improved retention through funnel, offer, and creative iteration: 30-day second-purchase rate peaked at 82%, averaging ~70% over the year.
• Ran continuous A/B tests on creatives, audiences, and landing flows to scale efficiently and hit KPI targets.
• Built automated performance reporting and analytics (Python scripts + dashboards) for marketing, sales, and finance workflows.
• Owned the company website end to end (development and maintenance) using React and Node.js.

Managed multi-channel paid acquisition across Meta, Google Ads, Bing, and Twitter with full-funnel tracking, ROI analysis, and budget ownership.

• Planned and executed Black Friday Meta Ads campaigns (US, B2C e-commerce) with budgets up to €5.9K, generating €16.4K in direct revenue (ROAS 3.44), later scaling to €20.4K direct plus €21.5K attributed offline sales with total account ROAS 9.27.
• Built advanced audience structures including LTV-based lookalikes, 11 custom audiences, multi-audience testing frameworks, and KPI dashboards for real-time performance monitoring.
• Implemented offline conversion tracking using Facebook Graph API and Zapier to connect CRM and in-store sales with advertising platforms.
• Led SEO growth from ~100–200 monthly users to 3,000–4,000 targeted organic users per month within 6 months, reaching 10,000+ monthly Google users by 2020.
• Achieved consistent top-5 Google rankings in the US and Canada for high-intent keywords (e.g. ballet tights), driving long-term scalable sales growth.
• Built and optimized websites and landing pages including domains, hosting, SSL, WordPress setup, CRO, on-page SEO, semantic core, and keyword structures.
• Developed automation and data pipelines for marketing analytics, audience building, and campaign performance evaluation.

Led search-driven paid acquisition by building intent-focused keyword architectures, aligning Google Ads campaign structure with semantic cores, and optimizing landing pages to maximize conversion efficiency and ROI.

• Built semantic cores and segmented keyword structures based on the company s core services.
• Developed advanced Google Ads campaign architectures aligned with high intent focus keywords.
• Optimized websites and landing pages to match paid search strategy and keyword intent.
• Launched and managed PPC campaigns with daily optimization, including search term analysis and negative keyword management.
• Monitored performance, tracked conversions, and continuously improved campaign results.

Supported digital growth initiatives across analytics, SEO, paid social, and mobile app optimization by combining performance tracking, keyword planning, campaign execution, and structured reporting.

• Worked with Google Analytics to track, analyze, and optimize website performance.
• Planned keywords and supported SEO by integrating them into website and blog content.
• Managed Facebook Ads campaigns: setup, targeting, performance analysis, and conversion tracking.
• Built structured reporting templates for marketing and performance metrics.
• Adapted content to target audiences of English Club TV products.
• Managed social media marketing activities (Facebook, VKontakte).
• Conducted ASO for two mobile applications (Readdo and ECTV B2B) on both iOS and Android platforms.